What if you could easily track and reduce your daily carbon emissions, contributing to a healthier planet?
Presenting Carbon Tracker :
Ready to Take Action for a Greener Future?
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How Did We Start Our Carbon Reduction Journey?
Duration -12 weeks
Team - 4 Ux Designers
Tools
What did I do?
Market Study
User Interviews
Affinity Mapping

Lo-Fi Design
High-Fi Design

Design System
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Project Goals-
Lower individual carbon footprints by enabling users to track and manage their emissions.
Target Audience-
Environmentally-conscious individuals seeking to reduce their carbon footprint.
Key Features-
Help users track their emissions, receive AI-based action plans to reduce CO2, and monitor progress of their tasks.
How Did We Collect Carbon Clues?
To understand the carbon footprint challenges and opportunities, we explored diverse sources of information and engaged with key stakeholders.
Literature Study
32
research papers and articles.
User Interviews
Climate Change Activists
4
End Users
4
Observations
60
minute field studies at various locations.
What Did Our Carbon Chats Reveal?
Better Communication for Activists
High Footprint from Fast Fashion​
Trend Insights Needed
Measuring Campaign Success​
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Demotivation from Invisible Impact
Low Carbon Emission Awareness​
Importance of Sustainability
Need for Visualization Tools
Desire for Actionable Plans
Climate Change Awareness​
What's the Carbon Puzzle We're Trying to Solve?
The challenge is to enable individuals to track their daily carbon emissions and reduce their climate impact. Many lack the knowledge to understand their carbon footprint. Our goal is to provide a user-friendly platform to monitor emissions, gain insights, and adopt sustainable practices.
Who Are Our Eco-Warriors?
Pepper Pots
26 years
Occupation:
Ph.D in Computer Science Traits
Traits: Ambivert, tech-savvy, sustainability advocate, passionate,
Goals: Increase environmental awareness, reduce personal carbon footprint, understand carbon trends.
Pain Points: Inconsistent measurements, lack of actionable plans, difficulty with campaign impacts.
Tony Stark
56 years
Occupation:
Cab Driver
Traits: Introvert, not tech-savvy, prefers old-fashioned ways, family-oriented
Goals: Understand sustainability, contribute to sustainability, learn to use interfaces with guidance
Pain Points: Complex interfaces, lack of sustainability knowledge, reluctance to update, needs tech assistance.
How Did Our Brainstorms Spark New Ideas?
Three dynamic brainstorming sessions were conducted. The exchange of ideas during these sessions was crucial in determining the design direction and key features of carbon Tracker.
Solo Sparks
Team Synergy
Collaborative Explosion
60
new Ideas
10
Ideas
25
Ideas
25
Ideas
How Do We Aim to Solve This Through the App?
1.
Should be Cost-Effective and Simple
2.
Increase Awareness and Engagement
3.
Impactful Features and Collaborations
How Did We Design for a Greener Tomorrow?
Onboarding and task Completion
Creating a new Campaign
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What Features Did We Develop?
1. For the User
Registering for different campaigns
Tracking Task Progress
Certificate of Participation
2. For the Climate Change Activists
Upload Campaign Info
Create New Campaigns
Payment Setup
What Footprints Did Usability Testing Reveal?
Problem 1
Onboarding was too technical and time-consuming, requiring extensive user input.
Solution
Allow users to scan a QR code from their smart home hub for automatic data input.
Problem 2
The customized action plan appeared as a checklist, confusing users.
Solution
Redesign the action plan as a roadmap with call-to-action buttons for detailed task descriptions.
What Green Solutions Worked?
Eco Visuals
Graphs and KPIs helped users clearly see their carbon emissions and stay motivated.
Green Action Steps
Simple, actionable steps provided clear guidance to reduce carbon footprints.
Collaborative Efforts
Partnering with non-profits boosted user engagement and eco-awareness.
